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Apple Phone Sales Slip 6% YoY in CN Recently, Steeper Than Before Previous New Releases
17 Sep 2025 15:35
Weeks before the launch of Apple (AAPL.US)'s iPhone 17 series, sales of Apple's phones dropped by 6% YoY in China, a decline steeper than that seen before previous new releases, according to foreign media reports that cited data from Counterpoint Research.

Likewise, phone makers, including XIAOMI-W (01810.HK), vivo, and HONOR, also recorded sales falls in the first eight weeks of 3Q25. From July to August, the overall Chinese mobile phone market shrank by 2%, despite China's launch of large-scale consumption subsidies.
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